Published online on June 20, 2016 by Ivan Widjaya via Noobpreneur.com
Being at the helm of a small to medium business requires a constant awareness of your performance. After all, you’re the captain of this ship. Your business performance depends on the time and effort that you put into developing your ideas.
Practically anyone with business experience will tell you, though, that some areas are critical. Efforts in these activities have a significant impact on how your company performs and grows. One such activity is brand-building. Your brand is both the way people identify your business and the reputation you cultivate.